Running a high street business today means wearing a lot of hats, from managing stock and serving customers to somehow finding time to post on social media and update your website.
Our Getting Online Ready workshop is designed to make that part easier. It’s a full-day, practical training session that helps you take control of your marketing, build confidence with digital tools, and walk away with real content and strategies you can use immediately.
You’ll get hands-on experience in everything from taking great product photos and writing engaging posts to using AI and building a stronger online presence that brings people through your doors.
By the end of the day, you’ll leave with new skills, new ideas, and a clear plan for how to grow your visibility both online and on the high street.
What You’ll Learn
This workshop is split into three expert-led sessions.
You’ll rotate through each one in small groups, ensuring plenty of time for practical, one-to-one support.
1. Disrupting the Market (with Brett)
Learn how to make your brand stand out and stay memorable in a crowded market. We’ll explore:
How to create brand loyalty through storytelling and consistency
Building marketing strategies that fit your goals and time
Using social media and email marketing effectively
Turning your customers into your best promoters
You’ll leave this session with a simple, clear plan for your next three months of marketing.
2. Product Photography & Videography (with Stephen)
Great visuals make people stop scrolling and start buying. In this session, you’ll learn:
How to take eye-catching photos of your products using your phone
Lighting, composition, and quick editing tips
How to shoot short, engaging videos for social media
Easy ways to make your content look more professional
You’ll leave with a set of images and videos ready to use online.
3. Websites & E-Commerce (with Paul)
Your website is your shopfront online — and it needs to work hard for you. This session covers:
Understanding the basics of websites and e-commerce
How to improve your website’s design and usability
Tools to help you track visits and convert them into customers
How to set up an online shop or link your products to other platforms like Etsy or eBay
You’ll leave with a list of practical actions to boost traffic, sales, and customer trust.
The Day at a Glance
Time
Session
9:30 – 10:00
Arrival, coffee, and introductions
10:00 – 11:00
Kick-off session: getting the most out of the day
11:00 – 12:30
Rotation 1
12:30 – 1:00
Lunch (provided)
1:00 – 2:30
Rotation 2
2:30 – 4:00
Rotation 3
4:00 – 4:15
Wrap-up and next steps
Each participant will also be offered a follow-up 1-to-1 consultation to check progress and keep the momentum going.
Who It’s For
This workshop is perfect for:
Independent retailers and high street businesses in South Yorkshire
Business owners who want to attract more customers and build their online presence
Anyone who feels “stuck” with digital marketing and wants simple, practical guidance
You don’t need to be tech-savvy. We’ll walk you through everything step by step, using plain English and real examples.
What You’ll Leave With
A clear marketing action plan
Understanding how to take photos and videos of your products
Templates and ideas for social media and email marketing
Step-by-step website improvement checklist
Access to follow-up support and online resources via High Street Heroes
How to Book
Spaces are limited to just 12 participants per session. Reserve your place today via the link below.
Additional Info
Location: Novus HQ, Unit 12, New Street, Doncaster DN1 3QU
Free parking is available. Lunch and refreshments are provided. Please bring your phone, laptop, or tablet, if possible, and any products you’d like to work with on the day.
In Partnership With
This workshop is part of High Street Heroes, a SYMCA-funded project powered by Novus Marketing Solutions, helping South Yorkshire’s high street businesses to grow, connect, and thrive.
