What On The High Streets Is
What this programme is about
On The High Streets provides practical support to independent high street businesses across South Yorkshire.
Much of this support is delivered through High Street Heroes, a fully funded programme designed to help independent businesses feel more confident, capable, and in control of their online presence.
The programme focuses on practical workshops, one-to-one support, and shared learning. Everything is delivered in plain English and built around the realities of running a busy shop.
Who it is for
The support provided through On The High Streets and the High Street Heroes programme is open to independent businesses across South Yorkshire. This includes retailers, cafés, hospitality venues, service businesses with physical premises, and market traders.
Businesses at any stage are welcome. No technical experience is needed, and support is delivered step by step.
Funding, Delivery & Transparency
How the programme is funded
The High Street Heroes programme is fully funded by the South Yorkshire Mayoral Combined Authority (SYMCA). This funding allows all workshops, events, and one-to-one support to be offered free of charge to eligible businesses.
The programme is delivered across Barnsley, Doncaster, Rotherham, and Sheffield.
How we monitor impact
To understand the impact of the programme and demonstrate value for money, we collect attendance data, confidence feedback before and after sessions, and short follow-ups such as new content created or website improvements made.
All data is collected responsibly and used to improve the programme.
Accessibility & Delivery Partner
Accessibility and inclusion
We welcome shop owners of all backgrounds, ages, and experience levels. Sessions are delivered in small groups using plain language, and venues are selected to be step-free and accessible wherever possible.
About the delivery partner
The High Street Heroes programme is delivered by Novus Marketing Solutions, a South Yorkshire-based marketing agency that has supported more than 1,000 organisations with their marketing, customer engagement, and online growth.
Their approach is friendly, practical, and focused on helping real businesses take real action.